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Are grocers missing the mark with urban consumers?

February 28, 2023

Food shopping options for downtowners can be downright dismal. I know — I’m a center city dweller. I feel fortunate to have a great Ralph’s in my neighborhood, but before the store opened, downtown San Diego was pretty much a food desert.

I met Royal Blue Grocery, an operator of “compact urban markets” on a recent visit to Austin, TX. They have been in business for 15+ years and operate a handful of urban sites. Royal Blue understands and caters to how urban consumers shop (smaller baskets, more fresh and prepared foods, upmarket treats) and ensures the experience is pleasant, quick and easy.

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