Champion has become a centerpiece of Hanesbrands’ growth strategy as sales of retro and street styles continue to outpace performance athletic wear.
“[W]e’re seeing an ongoing convergence of casual and performance apparel and the consumers are demanding brands with athletic authenticity,” Hanesbrands CEO Gerald W. Evans Jr. told analysts last month, according to a conference call transcript from Seeking Alpha. “We have reunited the brand globally, allowing us to coordinate product design around the world.”
