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Amazon Go edges closer to frictionless shopping vision

November 17, 2017

Amazon did not comment for the Bloomberg report, but we could hear something from the e-commerce giant soon as the one-year anniversary of Amazon Go’s unveiling approaches. When Amazon announced the concept last December, the company had discussed plans to roll it out this year after initial testing.

However, as has been widely reported, the pilot store experienced technical problems, and it became clear a further roll out would be delayed. The unidentified source for the Bloomberg story said things are improving, but moving forward could be Amazon’s way of preemptively defusing any speculation about further problems, without forcing the company to issue a more official update.

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