Why are so many retailers moving to a headless model for e-commerce? Changes to the way we shop are not slowing but accelerating. And it’s not just COVID that caused these changes. Factors like emerging generations with far different expectations, technology innovations with new ways to engage in different channels, and social-economic structural changes are also driving this need.
What’s clear is that current e-commerce systems are struggling with today’s requirements. Why? Many retailers built their e-commerce foundation on legacy “everything-in-one” platforms connected to antiquated systems that were designed to support in-store and distribution channels. These legacy technologies are often inflexible, create bottlenecks that impede productivity, and require costly customizations for even the smallest changes.
