While three-quarters of retailers know they need to focus on their customers to drive profitability, a new report from LCP Consulting finds only 39% of retailers are actually talking to customers about their needs.
The report, ‘Integrating the retail supply chain’, warned retailers need to speak with customers to understand their needs in an ever-demanding retail environment where customer expectations around service and delivery are higher than ever.
“Customer expectations have been evolving at a rapid pace and you must keep up with these changes,” said Simon Ratcliffe, infrastructure director at Fat Face, who was interviewed for the LCP report.
