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How The Best Retail Salespeople Make The Sale

I had finished speaking in San Francisco and was checking out the retail scene when I came across a smallish men’s boutique, Wilkes Bashford.

The first floor had an eclectic mix of menswear, footwear, and several collectible books from Taschen. The first floor made the grade enough for me to want to see more.

I saw that men’s sportswear was on the 7th floor, and while motivational speakers around the world haunted me to take the stairs, I opted for the elevator.

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