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Online Shopping Cart Abandonment: The Next Challenge for Retailers

April 5, 2018

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No digital retailers are immune to shopping cart abandonment. It’s so prevalent that in 2016, e-commerce businesses lost $4.6 trillion worth of sales to users leaving sites with loaded carts.

Why are retailers experiencing this? Customer expectations are at an all-time high. Businesses are no longer competing on price, product, promotion and placement alone – experience is now the biggest differentiator. If retailers do not provide a flawless experience from the second customers land on the site through to checkout, they will buy elsewhere. In fact, 86% of web users stop doing business with a company after a poor experience online.

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