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image credit: Mike Kalasnik / Flickr

WHP Acquires Controlling Stake in Toys ‘R’ Us Parent Company

March 15, 2021

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Toys ‘R’ Us has a new owner, WHP Global, which has acquired a controlling interest in parent company Tru Kids. WHP, which also owns the Anne Klein and Joseph Abboud fashion brands, will leverage its global network and digital platform to help grow Toys ‘R’ Us and Babies ‘R’ Us around the world.

Despite the brands’ decline, Toys ‘R’ Us and Babies ‘R’ Us still generate more than $2 billion in global retail sales annually, according to WHP. The companies have 900 branded stores and ecommerce sites in more than 25 countries across North America, Europe, Asia, Africa, Australia and the Middle East. Going forward, WHP will manage the global Tru Kids business and direct its strategic expansion.

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