Back-to-school spending by college-bound students and their families is slated to reach $46 billion. While that’s flat with last year, college-related spending in the season will account for 60% of annual college-related purchases this year, and back-to-college spending nearly doubles the expected spend for elementary and high school shopping ($27 billion), according to a Deloitte report emailed to Retail Dive.
Back-to-school shoppers are turning to mass merchants this year by far (20% more caregivers or 73% of those shoppers, and 29% more students or 72% of those shoppers), leaving department stores in the dust.
