Seasonality in fashion is one of the most difficult challenges that apparel companies face. Depending on your niche, seasonality is addressed from several different angles. This blog will address how to successfully manage your fashion seasons in order to optimise customer engagement, and, ultimately, sales.
Seasonality no longer involves just winter, spring, summer, and fall. Now there is a new “season” approximately every six weeks. Winter begins in September, right after back-to-school; fall and back-to-school begin at the end of July. Then hurry up! Holiday apparel needs to be in front of the consumer in October. Just when you’ve gotten through the holidays it is time to address resort and spring.
