Despite recent challenges that the retailer has faced, Macy’s apparel shoppers have proved to be a loyal group of consumers.
After the chain recently announced that it would cut some 10,000 jobs, NPD Group’s Checkout Tracking analyzed recent consumer purchasing behavior to see what the data says about the loyalty of Macy’s customers, and found that the store’s apparel shoppers give 12% of their apparel wallet to the chain. That’s twice the share that a Macy’s buyer spends at their No. 2 department store choice, JCPenney.
