Though the holiday rush currently sits at the top of most retailers’ priority lists, there’s another industry-wide event just around the corner: the 2024 NRF Big Show. The annual gathering of retail leaders and innovators brings together over 6,000 of the industry’s best and brightest brands to share ideas, successes, and plans for the future.
While no one can say for sure what innovative tools and announcements will stem from this year’s conference, it’s safe to assume that one technology — AI — will take center stage, as its potential to shape the industry’s trajectory has become increasingly clear over the past year.
