Cosabella has found a way to future-proof its business, and simultaneously drive sales.
The luxury lingerie brand had no trouble attracting shoppers. But to ensure longevity, brands must convert contacts into loyal customers if they want to grow their market share. Cosabella took a proactive step in this process by adopting an artificial intelligence (AI) platform from Emarsys, to revolutionize the role of its marketers.
The AI-enabled marketing automation platform is designed to enhance customer engagement and acquisition, and conversion growth. By applying data science to its marketing initiatives, Cosabella is positioned to execute marketing efforts into truly personal interactions among billions of customers, the company said.
