Having just inked a deal to serve as a mobile and online payment platform for Walmart, MasterCard is looking to devices to widen its range in the digital payment space and has even launched a new grocery initiative.
First, MasterCard is partnering with consumer electronics and financial software company Coin to bring MasterCard payments to a variety of fitness bands, smart watches and other wearable devices. This collaboration builds upon MasterCard’s October 2015 introduction of the Commerce for Every Device program to enable any consumer gadget, accessory or wearable to become a payment device.
