In the rush to cater to the rising group of Millennials – often called the masters of our Digital Age – many companies have overlooked the value of marketing to Generation X. These are generally referred to as those who were born in the 1960′s and 1970′s, coming of age during the eighties and after the generation of baby boomers. To conquer this category, here are five things you need to know about advertising and marketing to this important group;
