Through a special arrangement, presented here for discussion is a summary of articles from MarketingCharts, which provides up-to-the-minute data and research to marketers.
Seventy-one percent of U.S. consumers belong to a traditional customer loyalty program, with four in 10 belonging to three or four of them. Despite their popularity, consumers aren’t satisfied with them. Indeed, 81 percent are considering upgrading to premium programs, per a survey from Clarus Commerce.
