Online reviews of your business and products are no longer a nice-to-have: they’re critical to growing your business and expanding your customer base. In these times of digitalization, consumers can—and will—seek out information before making any purchase.
According to our recent report, 53 percent of millennials “always” check online reviews before making a purchase.
We consult reviews because we have trust in numbers and the collective opinions of large groups of our peers. Research from Rhian Davies, content analyst with technology research firm GetApp, reveals that: