Walmart Connect is drawing from a traditional shopper marketer playbook to link its massive store footprint of more than 4,700 U.S. locations closer to an ad business that experienced explosive growth during the pandemic. Meanwhile, many consumers have left their COVID-19 shopping habits in the rearview, with 88% purchasing from a physical store in 2022, according to figures shared by the company.
Walmart Connect’s business, to date, has largely focused on digital ad formats and channels that marketers can use to reach people browsing Walmart.com or third-party apps.
