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Convenience vs value: What retailers need to know about the great consumer divide

For decades, maybe even centuries, people have wanted the most food, housing, furniture, clothing and accessories for every dollar. They’ve wanted to squeeze every penny to ensure they get as much as possible from their hard-earned money.

But seeking value above all, appears to be shifting. It’s certainly not disappearing, but people are now divided along two camps: those that want value and those that want convenience.

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