We are a company all about relationships because that’s what our customers are celebrating when they buy from us — all the relationships in their lives. We celebrate relationships throughout the year — birthdays, anniversaries, new babies, graduations, weddings, bar mitzvahs — and that also might include marking National Siblings Day, Mother’s Day, Best Friend’s Day, Parents Day, Cousins Day and Father’s Day.
That means we don’t follow the typical product purchasing protocol. Rather, we join our customers through their relationship journeys, because that’s where our products eventually end up — with the special people in their lives who are ultimately the end users.
