Amazon launched its try-before-you-buy service last year, a shot across the bow to Stitch Fix. Both attempt to rationalize the tendency of e-commerce shoppers to order more than they intend to keep. Post-purchase solutions firm Narvar has said that, on average, 40% of those buying apparel and home goods online do at least occasionally buy more than they want.
Amazon has good reason to smooth out the shipping and return processes for its apparel shoppers and to its entice its Prime members to buy apparel. Prime members are already fueling the e-tailer’s apparel sales growth, with nearly two-thirds saying they’ve shopped for clothing or footwear there in the past year, according to retail think tank Coresight Research.