The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. In 2024 and beyond, we will see mood enter the limelight, with retailers catering to people’s day-to-day vibes and emotions. The most successful brands will connect emotionally to their customer base – and give them space and permission to experience a whole spectrum of feelings.
