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A grizzly result after Build-A-Bear promo gets shut down

What started out as an unmissable bargain for parents with small children across the UK, US and Canada, quickly escalated into turmoil when Build-A-Bear’s latest product promotion received an unprecedented response.

US company Build-A-Bear Workshop has made headlines over the last couple of days, and it’s all because of its ‘Pay your age’ promotion. The simple offer gave parents with young children the chance to take part in their infamous workshop, usually priced at around £20 per bear, and pay only the equivalent of their child’s age in GBP (e.g. A child of 3 = £3).

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