Brands recognize that the spray-and-pray communications tactic is dead and ineffective. In fact, three out of four customers say they’re more likely to buy from a retailer that recognizes them by name, offers relevant recommendations or remembers their purchase history, according to a new Accenture study.
It’s time for brands to turn customers from one-time shoppers to loyal brand advocates. Yet many brands have a hard time adapting to these personalized interactions.
Based on our insight working with hundreds of brands, here are three foolproof ways to keep customers engaged — and better yet addicted and coming back for more:
