Category: Loyalty Programs

March 24, 2020

Without a doubt these are trying times. For most, if not all of us, the developments over the past few weeks around the global coronavirus pandemic are something that we have never seen in our lifetimes, and hopefully will never […]

February 20, 2020

Kroger said its self-service advertising platform now leverages three sources — its own customer loyalty program, data science from its media advertising business and Microsoft PromoteIQ — to allow brands for the first time to view in-store and online sales […]

February 11, 2020

On the face of it, the latest news from Macy’s is not much different from the loyalty program announcement from two years ago. It appears that the retailer has incorporated its mobile app into the Star Rewards partnership and expanded […]

January 30, 2020

The customer is always right, but not always loyal. Retail establishments across every industry are aware of this. However, it can be tough to create scalable, measurable solutions to keep customers engaged and emotionally connected to your brand — whether […]

November 5, 2019

Target recently announced plans to rolled out a new nationwide loyalty program, Target Circle, on October 6 for all consumers shopping at the retail giant. The program’s benefits include earning one percent on every Target purchase to redeem later, being […]

October 14, 2019

How many customer loyalty programs are you signed up to? How many are you aware of? The loyalty program has become an embedded part of the retail industry. Most shoppers are aware of at least one or two customer loyalty […]

July 1, 2019

Just as retailers can choose a variety of methods to build loyalty through formal programs, they can also approach different facets of loyalty. Fundamental loyalty focuses on product quality, brand reliability and purchasing convenience while transactional loyalty is built based […]

May 24, 2019

As retailers compete for customers both online and in-stores, BRP’s report highlights the importance of building a mobile presence in tandem with a physical one, rather as separate endeavors. “A retailer’s mobile capabilities can be a major driver for where […]

May 17, 2019

H&M’s loyalty program was launched in 2017 and, before this U.S. debut, had garnered more than 35 million members, Kate Ormrod, lead retail analyst at GlobalData Retail, said in an email to Retail Dive earlier this year. In the relatively […]

April 16, 2019

Even though it’s been proven that more customers prefer to shop in store than online, it can still be a dizzying process trying to market to them and keep them loyal. You might even stop trying to bring old customers […]

April 3, 2019

A digital strategy is likely needed at Reebok as the brand tries to compete with Nike, which is banking heavily on a digital future. In the company’s second-quarter earnings results, Nike’s CFO Andrew Campion said the retailer saw the potential […]

March 22, 2019

Famous Footwear has launched a new loyalty program aimed at creating a more personal and relevant experience for customers, as well as encouraging digital commerce. Dubbed Famously YOU Rewards, the program was built on insights from extensive customer research to […]

March 15, 2019

Sephora’s loyalty efforts took a different turn this week, as the retailer announced store-branded credit card options as another avenue for customers to earn rewards. The specialty beauty player had already made changes to its loyalty program this year, adding […]

March 12, 2019

How to bring shoppers back online and in-store Creating an online business has never been easier, but it’s also never been as competitive. Merchants have to defend against 13% more competition each year and Amazon continues to take a larger […]

February 26, 2019

In a retail landscape where customers are overwhelmed by choices — where to shop, how to shop, which brands to shop — loyalty is more important than ever. It’s not just about the sheer number of competitors, though. The convenience […]

February 15, 2019

Amazon on Thursday announced a new self-service loyalty offering called Amazon Moments, which doles out both physical and digital rewards for marketers that are fulfilled, shipped and delivered by the online retailing giant. The cross-platform feature, rolling out to more […]

February 11, 2019

Customers probably flock to your loyalty program, then scatter when it comes time to use it. Here’s why customers don’t participate enough – and how to make yours more effective. Less than half of customers who sign up for loyalty […]

February 5, 2019

Target first launched this loyalty tier — part of a trend by retailers with store-branded cards to keep customers without those cards closer — almost a year ago. Some things have changed, starting with the name (which was “Target Red” […]

January 21, 2019

Apparel company bebe has unveiled its new online store and enhanced loyalty program. The revamped direct-to-consumer bebe.com and its underlying technology enable a frictionless and personalized shopping experience. The rollout of bebe’s new online shopping experience is the latest move […]

December 11, 2018

DSW executives are pleased with early results from its revamped loyalty program, and they told analysts on Tuesday that the information the company gleans from it will inform not only its assortments, but also personalization of its marketing and merchandising. […]