Category: Loyalty Programs

August 26, 2022

Another day, another retail loyalty program launch. Bath & Body Works earlier this week debuted its “new” rewards program, which was soft-launched in July after it began testing in March. Bath & Body Works joins a slew of retailers and […]

August 3, 2022

Inflation reached 9.1% in June 2022, according to the U.S. Bureau of Labor Statistics Consumer Price Index (CPI), which is the highest rate in nearly 41 years. High inflation is weighing on shoppers’ budgets, with 62% expecting their living costs […]

July 25, 2022

In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program. General Mills is […]

July 22, 2022

An increasing number of brands are seeing the advantages of influencer marketing. Customers want to purchase products that are used by people they trust, and that includes the influencers they follow on social media. Influencer marketing is not just a […]

June 30, 2022

Building meaningful, long-term relationships with shoppers is more vital than ever in today’s ultra-competitive, need-it-now environment. To establish significant customer loyalty and ensure shoppers have no reason to try the competition smart retailers are implementing strategies, tactics, and technologies designed […]

June 29, 2022

American consumers are right to feel like they can’t catch a break right now. Just as people were eagerly starting to put a trying pandemic behind them, another formidable beast entered the room: inflation. U.S. inflation shot up to a […]

June 27, 2022

Mall operator Simon Property Group is testing a search tool that lets shoppers see what’s in stock in stores inside the mall. The platform, called Simon Search, is being tested at 29 Simon-owned retail centers across the U.S. with a […]

May 27, 2022

With Off 5th Rewards, the off-price retailer aims to incentivize customers to earn rewards easily and achieve higher statuses within a program, the company said. “Off 5th Rewards was created to provide additional value to our loyal customers in a […]

April 28, 2022

Inflationary concerns are growing across the globe. The cost of just about every product and service is at their highest level since 1981, and the ripple effect on businesses is that sales are slowing as consumers look for ways to […]

April 7, 2022

Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. But just because these reasons are less tangible than a retailer’s product assortment, it doesn’t make them less important. […]

April 4, 2022

With the launch of the tier-based loyalty program and mobile app, The Container Store has made good on promises it made earlier this year. “We have reimagined our loyalty program to provide our customers even more benefits than before while […]

December 30, 2021

Retailers have been using loyalty programs to turn new customers into returning shoppers for years. In 2016, the consumer loyalty management market was valued at almost $2 billion. By 2023, that figure is expected to reach nearly $7 billion — […]

December 29, 2021

Through a special arrangement, presented here for discussion is a summary of a current article from the bi-monthly e-zine, CPGmatters. New research by Inmar Intelligence finds that 54 percent of all shoppers recently purchased a new brand because it was […]

December 6, 2021

For eCommerce brands, the holidays are all about customer acquisition. Bringing in first-time shoppers with deep discounts for Black Friday and Cyber Monday deals is the easy part. The hard part is ensuring those customers don’t stay one-time purchasers and […]

November 23, 2021

Through a special arrangement, presented here for discussion is a summary of a current article from The Wise Marketer, a website and newsletter serving the global loyalty industry. What’s the hottest gift on American wish lists this holiday? Fulfillment. And […]

September 22, 2021

The pandemic has introduced more than 22 million U.S. consumers to online shopping channels since March 2020, fundamentally changing the way people shop for consumer packaged goods (CPG). CPG consumers are becoming accustomed to shopping for products based on common […]

August 30, 2021

Last year’s holiday season alone brought in $188.2 billion in online sales and retailers are already gearing up for another surge of orders for the upcoming 2021 season. Although preparing for this influx of orders may be top of mind […]

August 25, 2021

The Save Mart Companies is moving to unlock new revenue opportunities and increased digital experiences for its customers across all 202 stores, under the banners of Save Mart, Lucky California, and FoodMaxx. It will leverage the Swiftly platform across its […]

August 18, 2021

Walgreens announced on Monday the launch of its new myWalgreens Credit Card program, which features two “industry-first retail health and wellness credit cards.” The two cards — a myWalgreens Mastercard and a private label myWalgreens option — provide cash-back rewards […]

August 9, 2021

Through a special arrangement, presented here for discussion is a summary of articles from MarketingCharts, which provides up-to-the-minute data and research to marketers. Seventy-one percent of U.S. consumers belong to a traditional customer loyalty program, with four in 10 belonging […]