Retail’s new normal is here.
It’s a time of disruption and intense competition, and we all must learn to adapt in a digital atmosphere that moves at an aggressive pace. While there are several elements playing a role in retail success, the most important is the ability to be responsive to customer demand. The problem is that in today’s digital era, consumer expectations are constantly evolving. Consumers no longer just want to purchase products — they also want entertaining, convenient shopping experiences.