Every dollar you make or spend in your e-commerce business is important. Margins always have the chance to get thinner when it starts costing more to compete for keywords or when you need to match a sale from your top competitor.
To help you protect that revenue, we’ve looked at three of the most expensive mistakes that are common among e-tailers and a quick way to avoid falling into the trap. Keeping these three things in mind will help you stay on the profitable path to growth.