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Why Is Online Cart Abandonment So Stubbornly High?

February 26, 2024

Surprise shipping fees, lengthy delivery, security concerns, and a cumbersome checkout process are just some of the long list of reasons for online cart abandonment.

Statista reports that online cart abandonment has been climbing steadily since 2014, reaching 70% in 2023 for the first time since 2013 and up from 60% in 2006.

Last year, Baymard Institute found that the top reason U.S. online shoppers had abandoned a cart within the previous three months was “I was just browsing/not ready to buy,” cited by 47.8%.

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