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Protecting Customer Data: A Comprehensive Guide For Retailers

January 16, 2024

Data is the new currency—this has been one of the most popular corporate maxims in the last few years. It’s true data has allowed businesses to offer personalized services, but it has also exposed a fatal flaw. When you consider something as valuable as currency, you must protect it aggressively. This hasn’t been the case for customer data, as 110 million accounts were leaked globally in 2023 Q2 alone. When companies fail to protect customer data, they not only lose money but damage the trust and reputation in the long run.

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