Tag: Holiday Marketing

November 29, 2023

Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part, serial ad campaign called Add to Heart that will be fully shoppable. Complete with romantic rendezvous in the Garden Center and […]

October 16, 2023

Target is expanding its Roundel retail media network on several fronts, a move that arrives as advertisers are in the thick of their holiday planning. Roundel is broadening its capabilities with the introduction of a self-service buying tool along with […]

October 21, 2022

As retailers brace for an economic hit, holiday marketing made a record early start. However, what worked in advertising a few years ago is no longer a guaranteed success today. As many brands have already started their campaigns, indie retailers […]

October 10, 2019

Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes Marketing report found that holiday sales in 2018 grew by 2.9% from the previous […]

November 2, 2018

A fire’s blazing in the background, but it doesn’t look quite as magical as the one in the catalog, which also features a few festive blankets, some cozy sweaters and two people looking like they’ve never been happier than with […]

December 5, 2017

However you define “holiday”, you can’t ignore that there’s a certain buzz in the air. The season is upon us. Oh sorry, did you think you were going to get a rest after Black Friday Cyber Monday? As store owners, […]