Tag: generation


How to Improve the Quality of Your B2B Marketing Leads

November 27, 2018

Via: James Hughes

Lead generation is one of the top B2B marketing goals. Providing inbound leads to the sales team is an important job, and although the concept seems clear and simple, it’s easier said than done. What makes it challenging is ensuring […]

Customer Engagement, Customer Experience

What millennials really want — and 5 ways to deliver

February 24, 2016

Via: Customer Experience News & Trends

Millennials have incredible buying power — and you can win their business and loyalty through customer service. Here are five ways to build a customer experience that impresses them. Every generation has slightly different shopping and service preferences. Millennials’ preferences […]