Tag: Gen Z consumers

News & Trends

Gen Z doesn’t want to pay full price for apparel

July 30, 2019

Via: Retail Dive

Gen Z’s unwillingness to pay full price for goods more than 50% of the time could explain this cohort’s interest in fast fashion brands. The report indicated that Gen Z shoppers said they feel most aligned with brands like Zara, […]

E-payment & Data Security, News & Trends, Tech

Millennial and Gen Z shoppers are leading e-gift card adoption

April 30, 2019

Via: Retail Dive

Millennials and Generation Z customers are adopting gift cards more frequently than Gen X and Baby Boomer consumers​. As younger generations purchase e-gift cards more frequently, the adoption rate from older generations will increase as well, according to the report. […]