Tag: e-gift card

E-payment & Data Security, News & Trends, Tech

Millennial and Gen Z shoppers are leading e-gift card adoption

April 30, 2019

Via: Retail Dive

Millennials and Generation Z customers are adopting gift cards more frequently than Gen X and Baby Boomer consumers​. As younger generations purchase e-gift cards more frequently, the adoption rate from older generations will increase as well, according to the report. […]