Tag: digital shoppers

Customer Experience, Loyalty Programs

Famous Footwear Launches New Loyalty Program to Capture Digital Shoppers

March 22, 2019

Via: Retail Info Systems News

Famous Footwear has launched a new loyalty program aimed at creating a more personal and relevant experience for customers, as well as encouraging digital commerce. Dubbed Famously YOU Rewards, the program was built on insights from extensive customer research to […]

Customer Engagement, Customer Experience

Online beauty consumers not very loyal to retailers

April 25, 2017

Via: Chain Store Age

Digital shoppers enthusiasm for buying beauty products online doesn’t translate into retailer loyalty. While online sellers of beauty and personal care products continue to capture more market share, online shopper loyalty seems to be elusive, according to report by A.T. […]

News & Trends

Majority of Digital Users in U.S. and China Regularly Shop and Purchase via E-Commerce

November 10, 2016

Via: Business Wire

IAB (Interactive Advertising Bureau) and IAB China today released the results of “Understanding Digital Commerce in the U.S. and China,” a study which shows that digital commerce is strong in the world’s two largest economies. In addition, Chinese digital users […]

News & Trends

Article: Most US Smartphone Users Visit Retailer Sites or Apps Before an In-Store Purchase

September 26, 2016


Over half of US smartphone users reported having visited a retailer’s website or app before making an in-store purchase as of May 2016, according to a report from Google and shopper insights firm Purchased. Over 50% of those surveyed also […]