Tag: digital coupons

Customer Engagement, Customer Experience

Are digital-only coupons discriminatory against the elderly and poor?

July 25, 2022

Via: RetailWire

Many grocers find numerous advantages in emphasizing digital coupons. The digital shift, however, may be limiting access to coupons to technologically-challenged older and lower-income Americans. Edgar Dworsky, a consumer advocate and founder of Consumer World, checked more than 50 supermarkets […]

Customer Experience, Loyalty Programs

New research shows strong influence of digital coupons

December 29, 2021

Via: RetailWire

Through a special arrangement, presented here for discussion is a summary of a current article from the bi-monthly e-zine, CPGmatters. New research by Inmar Intelligence finds that 54 percent of all shoppers recently purchased a new brand because it was […]

Customer Experience, Loyalty Programs

Shoppers Using More Paper Coupons Than Digital Because It’s Simpler: No, Really

July 26, 2016

Via: Consumerist

While retailers are making their own coupons and even manufacturers’ couponsavailable through mobile apps, customers still prefer to clip and carry around paper coupons. We also use much more dead-tree coupons than digital ones, even as the standard coupon distribution […]