Tag: consumer privacy

E-payment & Data Security, Tech

Does humanizing virtual assistants undermine consumer privacy?

January 13, 2020

Via: RetailWire

A university study finds people increasingly attributing lifelike qualities to virtual assistants and warns this may cause them to reveal more personal information to the companies that use them than they otherwise would. “These agents are data gathering tools that […]

E-payment & Data Security, Tech

Accenture: More consumers willing to share data when there’s transparency

October 17, 2019

Via: Retail Dive

Accenture’s study highlights the challenge that CMOs face in personalizing products and services for customers while respecting their growing demands for privacy. Highly publicized data breaches and continual warnings about the perils of identity theft have made consumers wary of […]

Others, Tech

Consumers to Brands: Don’t Monitor My Product Usage

June 17, 2016

Via: Essential Retail News

Most mobile phone users in the US are worried about brands tuning in to when and how often they use their products. Smartphones, TVs and alcohol, were among the top items of concern, according to January research. Mindshare and GroupM […]