Customer Experience, Loyalty Programs
July 25, 2022
Via: RIS NewsIn launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program. General Mills is […]
March 9, 2022
Via: ChargedRetailers could be risking long-term consumer loyalty if their sustainability efforts aren’t genuine and they ‘greenwash’ commitments, according to a new report from Retail Technology Show. The research reveals that 47% of consumers already actively buy more from brands they […]
December 20, 2021
Via: Retail DiveBrand loyalty is increasingly fragile. Since the beginning of the pandemic, three-quarters of consumers in the United States have switched brands, products, stores or buying methods, reports McKinsey. As retailers strive to woo shoppers into a long-term relationship, supply chain […]
Customer Engagement, Customer Experience
June 21, 2017
Via: Essential Retail NewsGaining consumer trust and loyalty is the key focus of retail executives, new research from KPMG has reported. A third of retail executives admitted consumer trust and loyalty would be their top priority over the next two years – ranked […]
Customer Experience, Loyalty Programs
June 12, 2017
Via: FierceRetailIt seems both retailers and shoppers are moving away from traditional credit cards at checkout in favor of store cards that offer loyalty perks or financing options. Particularly among younger demographics, 52% of Generation Z and 60% of millennials are interested […]
July 10, 2024
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