Tag: consumer loyalty

Customer Experience, Loyalty Programs

Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program

July 25, 2022

Via: RIS News

In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program. General Mills is […]

News & Trends

50% of consumers won’t shop with retailers who greenwash environmental commitments

March 9, 2022

Via: Charged

Retailers could be risking long-term consumer loyalty if their sustainability efforts aren’t genuine and they ‘greenwash’ commitments, according to a new report from Retail Technology Show. The research reveals that 47% of consumers already actively buy more from brands they […]


Cultivating consumer loyalty amidst supply chain challenges

December 20, 2021

Via: Retail Dive

Brand loyalty is increasingly fragile. Since the beginning of the pandemic, three-quarters of consumers in the United States have switched brands, products, stores or buying methods, reports McKinsey. As retailers strive to woo shoppers into a long-term relationship, supply chain […]

Customer Engagement, Customer Experience

Retailers bet on loyalty and trust, says KPMG

June 21, 2017

Via: Essential Retail News

Gaining consumer trust and loyalty is the key focus of retail executives, new research from KPMG has reported. A third of retail executives admitted consumer trust and loyalty would be their top priority over the next two years – ranked […]

Customer Experience, Loyalty Programs

Young shoppers moving away from traditional credit cards

June 12, 2017

Via: FierceRetail

It seems both retailers and shoppers are moving away from traditional credit cards at checkout in favor of store cards that offer loyalty perks or financing options. Particularly among younger demographics, 52% of Generation Z and 60% of millennials are interested […]