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Tag: Connected TV

Customer Engagement, Customer Experience

3 Things Connected TV Can Do that Linear Can’t

December 8, 2023

Via: Retail TouchPoints

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50%, according to Neilsen. But it’s not that people aren’t watching TV; it’s just that they are no longer […]