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Specialty retailer steps up unified commerce efforts

July 3, 2017

Vitamin World’s commerce and supply chain operations are undergoing a digital transformation.

With an eye on delivering a consistent shopping experience enterprise-wide, the specialty retailer is preparing to integrate its online channel, brick-and-mortar stores and backend supply chain processes. By adopting a unified digital solution that integrates all retail and supply chain processes, the chain will deliver a consistent experience across all channels, and gain a holistic understanding of its customers and day-to-day business operations.

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