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How To Successfully Conquer Goal Setting For Your Retail Store

July 17, 2017

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I used to handle all the franchise training for a coffee chain. I encouraged new franchisees to tell their employees the inciting incident that made them set a goal to own their own business.

One guy got up and told us he was at a Yankees vs. Red Sox ballgame late one night. Roger Clemens would be pitching to break the record for 20 wins. But before that could happen, it began to pour, and the game was finally called due to rain.

The next morning, he slept in an hour figuring he would take a later train into the city.  While he was getting dressed, he turned on the TV to discover the World Trade Center was on fire and the first Tower was going down.

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