Last year was a tough one for Whole Foods. In 2015, sales were down as cheaper retailers like Costo and Wal-Mart muscle into the organics space. A pricing scandal hurt its reputation. And its stock price fell. Whole Foods said it’s in the process of getting back on top — lowering prices, doing more marketing — and finally, improving customers’ experience through technology.
At a Whole Foods in downtown Manhattan you think more about human help than the technological kind. I stopped by with J.P. Eggers, a professor of management at NYU’s Stern School of Business.
