Instacart has made a number of updates to its tools for grocers, further expanding its reach beyond its own app. The updates include new features for retailers that use the Instacart Storefront solution to power their ecommerce; updated functionality for its Caper Carts smart shopping carts; and a new app for Shopify that gives CPG brands access to Instacart Ads.
“We’ve long believed the future of grocery — and commerce in general — isn’t online or in-store, it’s both, and now more than ever it’s being supercharged with AI,” said Asha Sharma, COO of Instacart in a statement.
