Hawaii’s oldest and largest grocery chain is launching a brand-new retail media network.
The partnership will integrate Foodland’s first-party data with CitrusAd’s relevancy algorithm, allowing brands, big and small, to engage with Foodland consumers in a more targeted approach and enhance their return on ad spend (ROAS) by leveraging data at scale.
“Foodland is committed to better shopping experiences. As a part of the GroceryOne network, we will utilize CitrusAd’s retail media platform to tailor shopping experiences for each member of our shopping community in real-time through our privacy-protected, first-party data for improved relevancy,” explained Sheryl Toda, vice president of marketing and corporate communications at Foodland.
