In the wake of OpenAI’s explosion in popularity, every other ecommerce and marketing technology company appears to be hitting the market claiming to have an artificial intelligence solution. But the Federal Trade Commission has put opportunists on notice, writing in a blog post last month that “false or unsubstantiated claims about a product’s efficacy are our bread and butter.”
Ecommerce companies looking to adopt an AI and machine learning-powered solution should take note. It’s because those are the very technologies that so many companies find appealing that the FTC is pursuing false and exaggerated AI and machine learning claims.
