Meal kit sales have “mushroomed” to $5 billion, according to a report from consumer marketing research firm MarketResearch.com’s Packaged Facts unit, thanks to entry from traditional grocers as well as disruptive delivery players like Blue Apron.
Blue Apron’s subdued initial public offering last month has more to do with the intense competition in the space and less with any signs of muted consumer interest, according to the report emailed to Retail Dive.
