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Why Most E-Commerce Retailers Fail at Digital Promotions

July 3, 2018

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How would you gauge the success of your last digital campaign? Losing money is never desirable, and breaking even isn’t much better. If you managed to see positive gains, you’re probably ecstatic that your efforts paid off.

But getting in the green doesn’t necessarily mean you’ve won.

In fact, it’s this complacency that prevents most marketers from ever becoming truly great at digital promotions.

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