November’s healthy sales numbers indicate a strong start to the all-important holiday retail season. Indeed, the numbers continue to show strength against the backdrop of solid consumer confidence. Online sales on Dec. 11 were 51% higher than on Thanksgiving Day, which was the fastest growing day of the “cyber five,” according to data from e-commerce platform BigCommerce emailed to Retail Dive.
Together, Monday and Tuesday this week had sales that equaled 62% of the e-commerce sales of Black Friday and Cyber Monday, which BigCommerce called a formidable second pop for retailers to handle and fulfill during the busy holiday selling season. Sales on BigCommerce’s own platform rose 13% compared to the same Monday last year.
