Instagram’s newest shopping features help to close the loop between product discovery and direct transactions among the app’s more than 90 million users who tap specially tagged photos to see product information on shoppable posts. Mobile marketers can still control the direct relationship with their customers because those interactive posts still point to merchant websites for payments and shipping. This helps merchants provide a more seamless experience for customers who see products on social media, eliminating the need for them to search a retailer’s website for the desired product and make a purchase.
