The term ‘digital transformation’ in retail encompasses a range of business opportunities that go beyond simply focusing on a single technology or a discreet strategy, such as e-commerce or click-and-collect. Digital transformation in retail refers to the emerging trend of retailers creating new and innovative business models and capabilities by blurring the physical and digital worlds.
DIGITAL TRANSFORMATION REDEFINES RETAILING
Digital businesses redefine traditional retailing and marketplace boundaries. They drive internal change toward new, unprecedented business environments and are led by customer-first strategies that are characterized by newfound flexibility.